"Movimento Por Um Futebol Melhor" is an initiative to encourage fans to join their soccer team's membership program.
The title "Better for your team, better for your pocket" clearly explains that both you and your team will win if you join the program: in addition to ticket discounts you also pay less for your Brahma (beer) and hundreds of other products.
To convince fans of the most varied soccer teams in Brazil to join, we created a logo for each club with the visual language of the campaign and variations like "Better for São Paulo, better for your pocket", "Better for Corinthians, better for your pocket", "Better for Palmeiras, better for your pocket", and so it goes.
Which one is your favorite?
Company: Brahma (AB InBev)
Agency: Africa
Creative Directors: Aaron Sutton, Marcelo Prista
Copywriter: Wolfgang Covi
Art Director: Leonardo Azevedo
