Bio
Born in São Paulo, Brazil, I have more than 15 years of experience in some of the biggest advertising agencies in Brazil, such as Publicis, Africa Creative, Talent Marcel and others. Throughout this period I had the privilege of working with amazing clients like Nestlé, Heineken, Hershey's, Pfizer, GSK, P&G, Renault, TIM, Santander, Itaú, Brahma, among others.
Passionate about pop culture, photography and art in general, I'm a gearhead who actually prefers a bicycle to explore the world.
Awards
• Shortlist at Cannes Lions International Festival of Creativity - 'The Heartburn Face – ENO' (Social & Influencers)
• Bronze trophy at El Ojo de Iberoamérica - 'The Heartburn Face – ENO' (film)
• 2x Bronze trophy at El Ojo de Iberoamérica - ‘National Para-Athlete Day – Braskem’
• Gold Star at Clube de Criação Festival - ‘The Heartburn Face – ENO’ (Integrated Campaign)
• Silver Star at Clube de Criação Festival - ‘The Heartburn Face – ENO’ (Film)
• Profissionais do Ano Award (Rede Globo) - 'Neusa – Advil'
• Profissionais do Ano Award (Rede Globo) - 'The Heartburn Face – ENO'
• Effie Awards - ‘The Heartburn Face – ENO’
• Silver trophy at Colunistas - 'The Heartburn Face – ENO'
• Gold Trophy in the Outdoor Central's Award with "Planted Billboard", for Santander.
• Top Of Mind Award for ENO - Folha de São Paulo
Experience
Publicis (April 2021 - To Present)
Senior Art Director
Since 2021 I've been working at this great agency where I'm glad to contribute in projects for brands like Nestlé, Advil, Sensodyne, ENO Antacid (Thumbs), Heineken, Honda, Invisalign, Bradesco among others.
Main achievements:• Gold Star at Clube de Criação Festival - ‘The Heartburn Face – ENO’ – Integrated Campaign
• Silver Star at Clube de Criação Festival - ‘The Heartburn Face – ENO’ – Film
• Profissionais do Ano Award (Rede Globo) 2023 - 'Neusa – Advil'
• Profissionais do Ano Award (Rede Globo) 2022 - 'The Heartburn Face – ENO'
• Shortlist in Social & Influencers at Cannes Lions International Festival of Creativity 2023 - 'The Heartburn Face – ENO'
• Bronze trophy in Film at El Ojo de Iberoamerica 2022 - 'The Heartburn Face – ENO'
• Silver trophy at Colunistas 2022 - 'The Heartburn Face – ENO'
• Effie Awards 2023 - ‘The Heartburn Face – ENO’
• Top Of Mind Award for ENO - Folha de São Paulo 2022
Clarita (September 2018 - August 2020 )
Creative Director
In 2018 was invited to lead the creative team at Clarita, a communication company born with the creative consultant mindset. The main challenge was to integrate content and creative teams to delivery performance with creative excellence.
Main achievements:
• Setting up the Creative and Content team along with the company foundation.
Africa Creative (april 2014 – September 2018)
Art Director
Shortly after being promoted I received the invitation to work in Africa Creative, one of the biggest and most admired agencies in Brazil. The agency gave me the opportunity to create integrated campaigns for amazing clients like Brahma (AB Inbev), Itaú, Braskem, P&G, 99Taxis, Dr. Oetker, Natura, Qualicorp, Red Balloon and others.
Main achievements:
• 2 bronze trophies at El Ojo de Iberoamérica for Braskem – National Para-Athlete Day
• Winning the pitch for Natura Cosmetics.
• Creating "Myth or Fact" for Itaú. A project that began as merchandising spots on TV and became a huge multi-platform success. The client was so pleased that he asked for a second season, with more episodes than the first one.
Ínsula/NeogamaBBH (April 2014 – October 2014)
Art Director
During the time I was in Neogama/BBH my work caught the attention of Insula, a business unit inside Neogama/BBH. The team needed an art director and so I was promoted!
On this new role I worked for Embratur, Renault, Herbalife and Brookfield Real State.
NeogamaBBH (January 2013 – April 2014)
Assistant Art Director
After three years at Talent Marcel I was invited to join the Neogama/BBH team. There I had the opportunity to work for clients like TIM, Renault, Unilever, Mentos, Johnny Walker (Diageo) among others.
Main achievement:
• Shortlisted at Young Lions Brazil Competition.
Talent Marcel (January 2010 – January 2013)
Assistant Art Director
After been through some small agencies, in 2010 I joined Talent agency as art assistant. And what an agency! For 3 years I worked side by side with some of the greatest professionals in advertising, saw the agency win an unprecedented Radio GP (Cannes) and took part in numerous campaigns and pitches for clients like Santander, Sony, Personal (Santher), Heineken (Femsa), Topper, among others. While giving assistance for the art directors in the everyday campaigns, I was running parallel proposing ideas for our clients and working towards my goal of becoming an Art Director.
Main achievements:
• Personal Toilet Paper (Santher) campaing selected by Lürzer's Archive Magazine.
• Gold in the Outdoor Central's Award with "Planted Billboard", for Santander.