On National Paralympic Athlete's Day Braskem, proudly sponsor of the Brazilian Paralympic committee, not only revealed the worth of these champions, but showcased them in a window shop.
Paramannequins replaced regular mannequins of a sports retail shop for mannequins that represents the Brazilian Paralympic Team with all their dedication and passion for sports. To inaugurate the window shop we invited the real Paralympic Athletes in a surprisingly and touching activation.
Company: BraskemAgency: Africa CreativeCreative Directors: Samir Mesquita, Sibely SilveiraCopywriter: Fernanda MachadoArt Director: Leonardo Azevedo
