To promote the sponsorship of the Brazilian Paralympic committee, Braskem launched a campaign in a innovative format: TV spots with the exact length of the records broken by Brazilian Paralympic athletes. The commercials tell the athletes' life stories in seconds, mixing different visual languages resulting in extremely inspiring and exciting films.
Company: BraskemAgency: AfricaCreative Directors: Samir Mesquita, Sibely SilveiraCopywriter: Fernanda MachadoArt Director: Leonardo Azevedo
TV Spots
English subtitles available (CC button)
Print Ads
Click on the images for translation
Title: Passion for sport. Passion for the country.
Lettering: Passion for going further.
Copy: September 22nd . National Paralympic Athlete Day. A tribute from Braskem to our champions.
