Inconvenient Nacho

To highlight ENO Tonic – the new ENO flavor – in the competitive antacid market we put our product to fight against it's super villain: the Inconvenient Nacho that terrifies everybody, spreading heartburn in the night clubs.

The result is a funny digital campaign aimed at partygoers that rejuvenated ENO brand.

Concept: New ENO Tonic. The heartburn didn't see it coming.

Company: Haleon/GSK

Agency: Publicis

Creative Directors: Laura Azevedo, Ricardo Schreier

Copywriter: José Celso Oliveira

Art Director: Leonardo Azevedo

English subtitles available (CC button)