The testimonials of the pain caused by shingles are truly impressive. To raise awareness about Shingrix, the GSK vaccine that prevents this insidious disease, we present Shingles House, a furniture collection designed from these testimonials.
The show room is made up of three environments: the Lava Living Room, which aims to bring the sensation of extreme pain to patients who feel their skin is burning; the Electricity Bathroom, with items that simulate electrical discharges and the sensation of shock; and the Bedroom of Perforations, a parallel to what patients feel as cuts, perforations and “stabs”, with sharp and sharp objects.
After passing through the space, visitors receive information about the disease and its prevention methods.
Company: GSKAgency: PublicisExecutive Creative Director: Dani Ribeiro Creative Director: Laura AzevedoCreative Team: Carolina Marques, Carolina Uliana, Daniel França, Felipe Miskulin, José de Oliveira, Leonardo Azevedo, Rafael Homor, Vinicius Valeiro
Agency: ARCCCO: Marcelo ReisCreative Director: Tatiana PiovezamCreative Team: Leco Rosso, Luciano Caboclo
English subtitles available (CC button)
