More than 80% of heartburn sufferers don't treat it and simply live with the discomfort. They doesn't take any medication and just wait for the heartburn to go away.
With this audience in mind ENO, the #1 antacid in Brazil, brought the most famous face on the internet – Hide The Pain Harold – to spread the message: who doesn't treat heartburn gets The Heartburn Face. The campaign was a huge success and increased sales by over 17%.
Company: Haleon/GSKAgency: PublicisCreative Directors: Claudia Cecilia, Laura Azevedo, Ricardo SchreierCopywriter: Ana Scala, José Celso Oliveira, Laura AzevedoArt Director: Leonardo Azevedo, Rafael Homor, Victor Salioni
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It was a PR HIT…
… and social media went crazy about it.
