To promote the rebranding of the Colegio Bandeirantes – one of the most respected schools in Brazil – without ignoring it's legacy, we developed a campaign based on the concept Those who lives to teach can never stop learning. Meaning that a traditional school doesn't have to be necessarily conservative.

Company: Colegio Bandeirantes

Agency: Africa Creative

Creative Directors: Bruno Valença, Beto Rogosky

Copywriter: Felipe Silva

Art Director: Leonardo Azevedo

TV Spot

English subtitles available (CC button)

Print Ads

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