To approach a younger audience, ENO antacid went to the place where they spend most of their time: on video games.

During a session of GTA Online on Twitch, top gaming influencers were offered the Mystic Sandwich, a virtual snack as tasty as suspicious. Luckily, virtual ENO was also available too to save the day against heartburn.

With the support of billboards and posters all over the virtual city, with a language 100% connected to the gamer universe, this engaging content built a totally new territory for the brand.

Company: Haleon/GSK

Agency: Publicis

Creative Directors: Arturo Marenda, Ricardo Schreier

Copywriter: José Celso Oliveira

Art Director: Leonardo Azevedo

English subtitles available (CC button)

TV Spot

English subtitles available (CC button)