Good businesses can spring from the ground.
To promote Santander Bank at Agrishow, the largest agribusiness fair in Latin America, we created a different kind of billboard: by decreasing the height of the billboard, it looks like to be growing from the ground.
A clever way to be highlighted in front of bigger competing banks at the fair - with a small budget.
Company: Santander
Agency: Talent Marcel
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Copywriter: Erick Mendonça
Art Director: Leonardo Azevedo
